Joshua Chibueze

Joshua Chibueze, Venture Partner at LiveLabs, is a marketing strategist and brand builder whose work continues to shape the landscape of African tech and entrepreneurship. With a rare ability to blend technical knowledge with creative vision, Joshua plays a pivotal role in identifying and scaling high-potential startups across the continent.

His journey began at Covenant University, where he earned a degree in Computer Engineering. While his peers focused on coding and hardware systems, Joshua leaned into digital strategy and user behavior—early signs of the marketer he would become. That fusion of technical fluency and audience insight has remained at the heart of his career.

In 2016, he co-founded a financial platform that began as a digital savings solution and evolved into one of Africa's most widely used personal finance products. As Chief Marketing Officer, Joshua architected the brand's voice, designed user acquisition strategies that scaled to millions, and launched complementary products that deepened the platform's ecosystem. His work has been central to building not just a user base, but a community of financially empowered individuals.

His achievements have earned industry-wide recognition, including a Forbes 30 Under 30 listing and selection as an Endeavor Entrepreneur. Yet, Joshua's impact extends beyond accolades—it's seen in the clarity of his messaging, the loyalty of his users, and the trust he's built between African startups and their audiences.

At LiveLabs, Joshua brings this experience into his role as investor and mentor. He supports founders across diverse sectors—hospitality, entertainment, fintech, healthcare, and more—helping them shape market narratives, connect with users, and build brands that last. His investment philosophy is deeply rooted in marketing: he looks for ideas with scale potential, but more importantly, for stories that deserve to be told.

Beyond his work at LiveLabs, Joshua remains a dedicated mentor to early-stage entrepreneurs, especially those building in Africa's fast-changing tech ecosystem. He offers hands-on support in marketing strategy, branding, and growth planning—often helping founders turn abstract ideas into clear, compelling offerings that resonate.

Joshua Chibueze is not just backing Africa's next generation of companies—he's helping them find their voice, build their identity, and scale with purpose.